Calendar: Like Engine Oil
The next part of the engine to think about is your calendar. It’s like the oil in your car that keeps all the moving parts, well…moving!
When are you going to get together with donors? How about potential donors? When will you meet with them individually or as a group?
Like the stratification that occurs when deciding how your donor communication stream, your calendar of donor events must be carefully thought through in order to make it work in synergy with the other components of your development engine. Events aren’t just for listeners; they’re also for donors.
Someone who gives $25, $50 or even $100 will really appreciate it when you invite them to sit with you at a concert or conference. A good station calendar will keep donors engaged and active at your station, helping them find more and more ways to be a part of what God is doing through your ministry.
More: Major Donor-Like Cylinders